It all began when some people at Volvo became aware of the "love affair" between American diplomats, military personnel and tourists with Scandinavia. Goteborg, Sweden was home to an unknown carmaker and the company's attractive P120 (Amazon) model was proving a popular Swedish "souvenir" among foreign visitors.
The year was 1956 and Volvo was the first among its competitors to discover that it could sell cars profitably to international customers.
However, the company first had to solve the relevant customs clearance, tax and registration issues:
Vintage Volvo European Delivery Poster
Since then, the business has expanded at an increasing rate, with sales growing by 5-10 percent annually in recent years.
The Volvo XC90, is the model that has had perhaps the greatest impact on sales. However, the redesigned flagship S80 sedan, the compact C30 and the new XC60 (the safest Volvo ever) have generated even more traffic to the VCIC offices adjoining the Torslanda plant in Goteborg.
1927 saw the birth of the first Volvo. It also marked the first solo flight across the Atlantic Ocean when Swedish descendant Charles Lindbergh and his Spirit of St. Louis captured the imagination of America. Now we would like you to imagine yourself on a flight (much more comfortable than the Spirit of St. Louis) to Europe to pick up your new car, compliments of Volvo.
View the Volvo Overseas Delivery Program brochure online. Over the past fifty years, thousands of people have "Gone on a Journey for Life" and become Volvo owners. Then take a a few moments to meet a few of these people and hear their stories in the Volvo Overseas Delivery Program video. Contact Marc Jackson @ 808.521.5151